HEAD Sport GmbH has entered a new strategic partnership with SnowWorld Group, one of Europe’s largest operators of indoor ski resorts. The agreement covers eleven slopes across five countries in Europe and the United Kingdom and represents a significant expansion of HEAD’s footprint in the year‑round winter sports market.

Under the deal, HEAD will supply all SnowWorld locations, as well as The Snow Centre in the UK, with premium rental equipment and a full range of performance products for on‑site retail. Both companies say the collaboration aims to enhance the experience for skiers and snowboarders of all abilities by combining high‑quality gear with consistent indoor access.

“This partnership reflects where our Group is heading: building long‑term relationships with world‑class brands which don’t just follow the industry but help shape it,” said SnowWorld CEO Wim Hubrechtsen.

René Harrer, Vice President at HEAD, said the agreement strengthens the brand’s ability to engage with a growing indoor market. “Teaming up with SnowWorld allows us to share our passion with a vibrant community, 365 days a year,” he said.

The partnership underscores HEAD’s strategy to broaden its presence beyond traditional mountain environments and support the continued growth of indoor skiing across Europe.