No. 7 Snow Centre Comes to UK

The UK’s seventh indoor snow centre has got the go ahead from planners

The operators of The Snow Centre Hemel Hempstead, London’s closest real-snow indoor skiing and snowboarding destination, are to run a second facility at Swindon. Full planning consent has now been given to the long-standing proposals for the facility, with 15,800m² of indoor snow space within Swindon’s North Star Leisure Complex.

Olympic Snowboarder Jamie Nicholls’ and The Snow Centre MD Ian Brown attended the planning committee meeting today and following approval say The Snow Centre will now look to open their second ski and snowboard destination in 2020.

The brand-new snow centre will feature two indoor real snow slopes; a 170m Main Slope, 75m Lesson Slope, and a designated fun zone for sledging and snow play. On completion, the centre will become the UK’s seventh indoor skiing facility – and the first new real-snow slope the UK has seen since The Snow Centre Hemel Hempstead opened its doors in May 2009.

Artist’s renditions of The Snow Centre Swindon’s interior (left) and exterior (right), pictured below:

Like its sister site, The Snow Centre Swindon promises to offer lessons and lift passes for kids and adults looking to master their skills on one plank or two. However, it will also welcome families and shoppers to the slopes for snow fun, during their visits to the other attractions within the 46,000m² leisure, dining and retail destination – set to be one of the largest in the UK.

Located alongside a 13-screen cinema (including the largest IMAX screen in Europe), 19-lane bowling alley, a trampoline park, a gymnasium, shops and the existing Oasis Leisure Centre, The Snow Centre Swindon is part of a £270mn project lead by property development and investment company, SevenCapital.

John Watkins, director at SevenCapital said:

“We’re thrilled with the decision to grant full planning approval for the North Star Village. Since taking on the project in July 2017 the team has worked tirelessly to deliver on our promises to submit plans for an exciting regional leisure and retail destination that Swindon and the wider UK will benefit from significantly. We have delivered on all our planning promises and are now looking forward to getting on site and bringing those plans to life.”

The Snow Centre MD Ian Brown added:

“We are delighted to be able to open a second real snow indoor slope and look forward to building on the success we’ve seen at our existing centre in Hemel Hempstead. A few opportunities for new ski facilities have presented themselves over the last few years, but for various reasons have not progressed beyond ideas. Swindon is a great location and we are thrilled that SevenCapital have been able to make this a reality.”

Olympic Snowboarder Jamie Nicholls, who was present in support of the development at this evening’s planning, summarised with:

“This is an amazing opportunity for even more people to get into snow sports. It will give those living in the South West of England: Swindon, Bristol, Bath, Cardiff and beyond the chance to get into skiing or snowboarding. I can’t wait to hit the slopes in Swindon with the next generation of snow sports talent.”