The new Purple Snow Ivalo Center has officially opened in Finnish Lapland, giving Nexen Tire and its partners access to one of the world’s most advanced winter‑testing ecosystems. The new facility, located inside the extensive UTAC proving ground in Ivalo, was recently showcased to European automotive media during an on‑site demonstration programme. Developed to accelerate winter and all‑weather tyre innovation,

Malaysia’s First World Hotel is expanding its position as the world’s largest hotel, with development continuing to cluster around its indoor snow and entertainment complex in the country’s Genting Highlands. The property, located about 50 kilometres north of capital Kuala Lumpur, now comprises 7,351 rooms across three connected buildings, a figure that has kept it in the Guinness World Records

A temporary indoor ski slope has opened in Riyadh, Saudi Arabia for a second year as the Experience Courchevel zone returns to Boulevard World for the 2025–26 Riyadh Season. The attraction, inspired by the French Alps resort of Courchevel, brings real snow, alpine scenery and a full learn‑to‑ski programme to the Saudi capital. The snow hall features a beginner‑friendly slope

Shanghai L+SNOW Indoor Skiing Theme Resort has strengthened its position in China’s winter‑sports industry by becoming the country’s most FIS‑certified indoor venue. By 2026, its three trails had secured five International Ski Federation accreditations, giving Shanghai a fully compliant site for global‑level competition. According to assistant general manager Wang Xiaobo, the certifications enable the resort to host international ranking and

Snowtropolis, an indoor ski centre in Senftenberg near Berlin in Germany, has now permanently closed its ski operations, according to local sources. German media reports rising energy costs made operating costs unsustainable. Once a well‑known attraction in the Lusatian Lake District, the facility featured a 130‑metre slope, covered in 3,500 cubic meters of real snow with a terrain park, ski

Two snowsports companies are working together to develop Snowtunnel venues across the United Kingdom. The Snowtunnel concept is of an endless ski run with skier and boarders riding within a large rotating tube that constantly moves towards them like a runners treadmill. Snowtunnel Parks say they have signed an exclusive Territory Agreement with Global Shred Ventures (GSV), a company set

The International Ski Federation (FIS) has signed a Memorandum of Understanding with Bonski, China’s largest developer of indoor ski facilities, in an initiative to expand snow sports participation across the country. The collaboration aims to inspire a new generation of Chinese skiers and snowboarders, with a target of reaching one million children through structured programmes, family engagement, and inclusive pathways

China’s ice and snow tourism sector is accelerating into a new phase of expansion, with the indoor snow market emerging as one of its most dynamic engines. A new report from the China Tourism Academy (CTA) confirms that by the end of 2025 the country hosted more than 14,000 enterprises linked to winter tourism, but the most striking growth is

Soft Life Ski (SLS), the UK collective reshaping what snowsports culture looks and feels like, brought its trademark energy to The Snow Centre in Hemel Hempstead for a one‑day indoor takeover that blended first‑time lessons, freestyle laps and a distinctly Afro‑Caribbean party atmosphere. The event, captured in a new Olympics.com video report, drew hundreds of newcomers who travelled from East