Half Of Non-Skiers Are “Ski Curious”
Austria Tourism has teamed up with the indoor snow centre group Snozone, to encourage more non-skiers to try snowsports. The year-long partnership includes beginner courses, holiday information and more, all aimed to make skiing widely accessible and spark interest in an Austrian winter holiday. The move follows the completion of a joint 2024 study by Austria Tourism, Switzerland Tourism, TUI
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