China’s southern province of Guangdong is reporting large numbers wanting to take advantage of its indoor snow slopes.

The province, with a population of 14 million and a humid subtropical climate with temperatures ranging between +18 and 35C is reporting that the new Guangzhou Hot Snow Miracle indoor snow centre has now attracted over 3 million visitors since its opening.

According to data from Meituan, searches related to “indoor skiing” in Guangdong have surged by 295% since November, with Guangdong accounting for nearly 60% of the total visitors to Guangzhou Hot Snow Miracle.

The site has added new snow-themed attractions this year, such as the Tulip Flower Sea Snow Circle and Snowman World, which have significantly enhanced the attractiveness of the products.

Since the conclusion of the Beijing Winter Olympics, the popularity of mass participation in ice and snow sports has continued to rise. The indoor skiing industry has been experiencing rapid growth in China, with 50 new indoor skiing venues attracting a cumulative total of 3.65 million skiers in 2022-2023, accounting for 18.41% of all skiing activities.

The growing interest has also seen a boom in sales of associated skiwear and equipment in the region, according to Chinese media.

Guangdong is the location of China’s first indoor snow area, Shenzhen Alps Ice & Snow Park, a fairly basic facility by modern standards which opened in 2003 as part of a larger theme park.