Snowtunnel Sets Up Joint Venture to Deliver in UK

Two snowsports companies are working together to develop Snowtunnel venues across the United Kingdom.

The Snowtunnel concept is of an endless ski run with skier and boarders riding within a large rotating tube that constantly moves towards them like a runners treadmill.

Snowtunnel Parks say they have signed an exclusive Territory Agreement with Global Shred Ventures (GSV), a company set up with the aim of, “delivering high-value surf and snow destinations that strengthen communities through shared, immersive experiences.”

“The partnership combines Snowtunnel’s world-first patented Snowtunnel™ endless mountain technology with GSV’s proven capability in delivering world-class surf and leisure destinations,” a . Snowtunnel spokesperson commented, adding, “Snowtunnel’s endless mountain technology. Its capital-efficient model unlocks the ability to bring real-snow experiences to regions where full-scale indoor ski centres are not feasible.

“This partnership marks a defining moment for Snowtunnel and the beginning of our global rollout,” said Scott Kessler, CEO and Co-Founder of Snowtunnel. “Together (with GSV) we are creating a completely new category of accessible, urban snow experiences.”

The team behind GSV has a record in the deployment of Wavegarden technology, most notably the world’s first inland surfing lagoon at Surf Snowdonia in Wales (image below).

“Snowtunnel aligns with GSV’s commitment to creating world-class, community-driven destinations that redefi ne surf and snow experiences,” said Adam Lamond, Executive Chairman of GSV, who added, “…we are combining operational expertise, strategic vision, and innovation to deliver a new category of indoor snow park for the UK market.”

This expansion forms part of Snowtunnel’s broader stated ambition to establish a global platform for indoor snow experiences, spanning destination venues, compact urban formats, and technology installations within existing leisure and sport precincts worldwide.