China’s ice and snow tourism sector is accelerating into a new phase of expansion, with the indoor snow market emerging as one of its most dynamic engines.

A new report from the China Tourism Academy (CTA) confirms that by the end of 2025 the country hosted more than 14,000 enterprises linked to winter tourism, but the most striking growth is happening far from traditional northern resorts. In 2025, southern provinces alone invested 30 billion yuan (€3.9 billion / $4.2 billion US) into indoor ice and snow facilities, representing nearly a third of all national spending in the sector. These vast, climate‑controlled complexes, designed for skiing, snow play, entertainment and cultural experiences, are transforming winter tourism into a year‑round industry, particularly in regions with little natural snowfall.

CTA researchers note that consumer habits are shifting towards “soft spending,” with visitors increasingly drawn to immersive, tech‑driven attractions rather than simply travel and accommodation. This trend has helped fuel demand for indoor venues that offer reliable conditions, themed environments and family‑friendly activities regardless of season.

Alongside this, China continues to build a broad industrial chain around winter sports, from equipment manufacturing to cultural products, supporting both domestic consumption and export growth. With the ice and snow economy forecast to reach 1.5 trillion yuan by 2030, indoor snow facilities are set to play a central role in sustaining momentum.